Transitions in business sometimes occur abruptly, in crisis, and with little time for planning and co-ordination. Fortunately, this isn’t always the case. When Bob Kruhm chose to retire as publisher of North Carolina Construction News and South Carolina Construction News, he gave plenty of notice and (to my pleasant surprise) helped out with introductions to people he knew who he thought might be interesting in assuming the role. He recommended Brian Gallagher, who will be co-ordinating South Carolina Construction News. Our second publisher, Lindsey Wilson, responded to a posting through timetohire.com. I received a discount on the (modest) service fee for writing a guest blog posting here. (Time To Hire, not surprisingly, has discovered that SEO is the most effective new business lead generating resource. I don’t generally write guest posts and, more firmly decline the many offers of “free guest posts” for my site, knowing the SEO-selfish intent behind this generosity — but the story is different when there is a real business relationship behind the scenes.)
After our transition meeting, we attended the reception for the 12th annual Association of Builders and Contractors (ABC) of the Carolinas Excellence in Construction Awards. The event proved the value of awards ceremonies to associations and members. More than 500 attended and 40 businesses received awards in 28 categories. Brasfield & Gorrie, LLC, received the General Contractor Project of the Year award for the Moses H. Cone Memorial hospital North Tower Expansion (Healthcare: Over $50 million), and Adams Electric Company received the Speciality Project of the Year award for electrical work on the Syngenta project (Category: Electrical: $2 5. to $5 million.)
Adams had the good fortune to sponsor the general contractor award. I can think of few better examples of practical targeted marketing than winning a major competitive award among your current and potential clients, and then being able to stay on stage for the sponsorship of the finalist award. Of course, readers here know that I truly value relevant client-focused association participation and this event certainly showed why this is important to me.
My business (and Bob Kruhm) had a small, but meaningful, role in this event: We published an eight page supplement displaying the finalists, and each visitor received a copy. We will republish awards document as a supplement in the upcoming issues of our Carolinas regional publications.