About GDPR and the new rules and regulations for websites and emails

I'm experiencing a bit of deja-vu right now, as the world's internet system adjusts to the new European Union General Data Protection Regulation (GDPR)....
dare to be different

Differentiation and conformity: How to dare to be different

Matt Handal points out correctly that the greatest successes in marketing occur when we are different from the crowd, but it isn't easy to...
Bernie Siben BuiltEnvironment Blog

Bernie Siben’s BuiltEnvironment blog: A powerful resource built on years of experience

Bernie Siben has thrived as an independent marketing consultant for many years. He has an especially strong network within the Society for Marketing Professional Services...

At FEDCON: Meeting the brass in an effective business development environment

Over the years, I've grown skeptical about most business-to-government marketing services and initiatives. If you read a lot of the publicly available information, you'll...
jh carpentry image

A tale of two companies (and social media)

Last week, Matt Breyer, who leads Breyer Construction and Landscape based in Reading PA, noticed a strange sight. Images from his work/site were appearing on...

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