brand image

The visibility factor in construction marketing (branding)

Karl Feldmen in an article in the Society for Marketing Professional Services (SMPS) Marketer Journal reminds us of the basic definition of "branding" --...
chaos theory

Marketing consistency, evolution, and revolution: Balancing the forces

In a few hours, I'll join some local construction association leaders for a lunch where, I expect, we'll review how we can communicate association...
marketing priorities

Your business core and its relationship to effective marketing

We all have our own biases. Someone publishing a marketing blog might reasonably expect that marketing is the most important business aspect. But of...
brand lead

Building your firm’s brand: Easier said than done

Marketers like to use the word "brand" and "brand building" because it is the branding process that (at least in theory) demonstrates marketing's value. The...
cambridge hospital

Behind the story: Researching a sensitive topic

Occasionally, I am able to get down and dirty in the one part of this business that truly captures my heart: A solid, challenging...

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