BUSINESS MANAGEMENT AND VALUES

mailwizz page

When things go wrong: A an opportunity time for marketers

In the previous post, I alluded to problems with our email server. They are not yet solved. This is a "mission important" business challenge...
delegation

Referrals, referrals, can we ever get enough?

If most of our business arises from repeat and referral clients, logically, we should spend most of our marketing efforts on repeat and referral...
data marketing

Data-driven micro-targeted marketing: Its potential, and pitfalls

The architectural, engineering and construction community almost never leads the way in marketing trends. In the case of data-driven micro-targeted marketing, this may be...
mark on motorcycle

“I’m a coward” — really?

Yesterday morning, motivational speaker Mike Staver presented "Leadership isn't for cowards" to a gathering of Ottawa-area bankers and home builders. His point: Real leaders...
servicewhale

Another look at performance-based leads services: What are the boundaries of good value?

A few weeks ago, I reported on renovatesimply.com, an IPhone application that allows consumers to obtain ballpark cost estimates for renovations and if they wish,...

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