Sunday, February 23, 2020

BUSINESS MANAGEMENT AND VALUES

The year’s major discovery: Your current customers are your most important marketing asset

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This is one of the quietest New Years' Eve celebrations -- a sip of champagne with Vivian in our home with the TV tuned...
internet map

In the real world of business competition, do the expected marketing rules really work?

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To say the least, the last few months have been "interesting" for my business. As I noted previously, the launch of our daily construction...
marketing models

Counting progress with simple marketing strategies

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We're continuing our marketing to develop Ontario Construction News. The primary customer-building tool continues to be direct mail, (about 80 per cent) followed by...
competition

Making choices in a competitive environment

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Energies dedicated to this blog have been reallocated to our new daily newspaper, Ontarioconstructionnews.com, a monopoly-busting initiative for some highly regional legal notice ads. About...
competition image

The pain (and magic) of competition

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Business competition creates both challenges and opportunities. The ideal self-interested business model is a monopoly, of course, if you can get away with it....

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