BUSINESS MANAGEMENT AND VALUES

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Focus or diversity in marketing and business: How do you decide?

There is a marketing argument that focus is good, and that being too many things to too many people is bad. In this regard,...

Disintermediation: Who has the knowledge (power) now?

Craig Jensen of Idibri Design, which describes its business as: "We are technology designers, theatre consultants and acousticians" recently wrote this blog posting, which raises...
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The balance of power in business and construction marketing

Power can be a strange, challenging, opportunistic and even vexing business and marketing resource. If you have it, you can seemingly mow down the...
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Your values, your brand and your marketing: Let’s get first things first

Business coaching consultant Rob Dale recently made a presentation to the Greater Ottawa Home Builders' Association resonators' council touching on the fundamentals of business...
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Looking to the roots: How you can begin to define marketing success, before marketing...

On a Friday in late September, I find it ironic that, overseeing a business that earns virtually all of its revenue from advertising sales...

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