The JobFLEX blog doesn’t hide its intentions — to steer readers to inquire and then hopefully purchase the company’s cloud-based quotation software. This is appropriate for the services JobFlex sells: You can build an understanding and then order right away, through your computer or mobile device, anywhere you are. (Obviously the parameters for a successful blog-to-sales-conversion process would be much different for a large general contractor seeking $5 million project bidding opportunities, or professional services such as construction lawyers.)
The direct (validly so) link between blog and sales message, for example, appears in this recent posting: Crush it or be crushed: The one thing successful contractors always do better.
The answer: Systems.
The goal for you: as your business scales and tasks are decentralized and running smoothly in the background, you, the business owner, are freed up to focus on the big picture of moving your company forward.
Build Systems that Support Growth
Like we said — this idea isn’t revolutionary. But it’s your job to use it to revolutionize your business so you can scale with relative ease rather than getting crushed when growth comes too fast and you simply can’t manage it.
The lack of systems that plagues the small-to-medium sized contracting businesses we interact with on a daily basis is what led us to create JobFLEX. Now, it’s feedback on those systems that keeps us constantly improving the software and mobile app that lets you generate estimates and close deals from anywhere at anytime.
Stop expelling all your effort just to keep your head above water and get back to doing what you do best. Implement systems that grow with your business and keep it running efficiently and independently of your constant attention.
These concepts, undoubtedly, should be key elements in business planning — most classically, they’ve been expressed through Michael Gerber’s E-Myth model, though readers here know that I’ve drawn some questions about the limitations of pure systems thinking in business management and processes.