Especially useful are the definitions of marketing, and the advocacy for consistent, thoughtful, measurement of results and that you ?fish with a net, not a pole? ? in other words, use a diversity of cost-effective marketing methodologies.
Puzzling point: I cannot tell who actually made this video. It isn?t clear on the video itself, and the YouTube link doesn?t take me any closer. It has been posted by ?keithnerd.? If he is providing a marketing/consulting service, I find it odd that he wouldn?t provide any message to promote his own business.