In the air . . .

ocuc logo

ocuc logoAfter returning from co-ordinating the Ottawa Construction Specifications Canada chapter‘s Connections Cafe at 10 p.m. last night, I needed to awaken at 5:00 a.m. to catch a flight to Toronto for another presentation to different group, the Ontario Construction Users Council (OCUC). So, not much time for the daily blog routine — the plane leaves in a few minutes.

This time compression, travel and effort makes sense business-wise, of course, because (as readers here know) I know of few better sustainable marketing concepts then engaged and active client-focused participation and, ultimately, leadership. ?Associations provide an ideal environment to build and maintain relationships. Yes, “relationships” can be over-rated and you are in grave danger if you rely exclusively on “great relationships” for your business development and marketing, but (equally), your ability to communicate, share and connect in a non-competitive environment can truly enhance your brand, knowledge and marketing effectiveness.

Gotta go now. ?The plane is boarding . ?. .

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