Matt Handal offers a useful online course/program for learning the basics of successful proposal writing. I’m not receiving any affiliate fees or compensation for recommending his course, but expect that if you purchase it, you won’t regret the decision.
In Win Writing, I lead my students through three critical topic areas:
He provides a video teaser about psychology and commitment, where once a client makes a commitment, it is hard to reverse it — unless, perhaps, you use some reverse psychology, as outlined in this video clip.
Now Handa’s program isn’t cheap at a price range of upwards of $1,000 or more.
He uses some nifty e-marketing pricing techniques to give potential clients a sense of value and lessen the burden/risk. But I think if you are preparing proposals for ICI projects, where the reward for a successful win can be counted in the millions or tens of millions of dollars in revenue, the program is worth every cent.