Flow and batch; tenacity and perseverence

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Does it make more sense to batch jobs, or complete things in one process? Is persistence really the key to success?

Today, two blogs/postings reminded me how we can make assumptions and decisions based on incomplete or even invalid information.

Take the myth of persistence, for example. Seth Godin reminds us in this blog posting that persistence, itself, may be a less-than-ideal way to build a business or succeed.

Persistence is doing something again and again until it works. It sounds like ‘pestering’ for a reason.

Tenacity is using new data to make new decisions to find new pathways to find new ways to achieve a goal when the old ways didn’t work.

Telemarketers are persistent, Nike is tenacious.

Then, there is the mass production or one-piece flow concept. Jon Goldman introduced me to this posting by  Ron Pereira. His theme is about lean manufacturing but the ideas here may be relevant to any of us planning or co-ordinating projects. The envelope-stuffing observation — do the complete job in one process or batch the components — is an eye-opener and the results may be as surprising to you as they were to me.

The relevance here for marketing: Periodically, we should test our assumptions, and be ready to apply some science from other disciplines. It is okay to be tenacious but blind persistence will put us in the category of telemarketers and canvassers. (And, yes, for those who believe these forms of intrusive and irritating marketing are effective, I know they can have applications in some situations. Just not for me.)

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