Augmented and virtual reality: Can you put these tools to work in your marketing now?

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Onefire.com provides augmented and virtual reality services for the construction industry

Onefire.com suggests it can provide augmented (AR) and virtual reality (VR)  marketing services for the construction industry and has provided a test example of a AR image that viewers should be able to view on their smartphones.

Maybe its early in the morning and I’ve done something wrong. I followed the instructions to download the relevant image to my computer screen, and then (quickly) accessed the onefire app on my Android smartphone, but the image didn’t register very well.

This isn’t to criticize the service/agency — it is probably me.

However, the experience reveals one of the challenges of the new tools — you need to take some additional steps, namely implementing some sort of viewing device — think Google Cardboard — associated with a properly aligned smartphone or specialized viewer — to gain the value of these new concepts.

If things work, you gain the marketing advantage of immersive commitment and engagement — but if they don’t, you perhaps lose the client before you can complete your introductions.

Onefire.com asserts in its marketing materials some of the advantages and resources for AR/VR in construction-related marketing.

1. 3D Models for Better Marketing ROI

Marketing always boils down to finding good return on investment (ROI) and proving that return. For manufacturing or construction companies, that can be a challenge. The products are so massive, it can be logistically difficult to show them off to prospects. With augmented reality, construction marketing departments have the ability to create digital 3D models of any product and project it anywhere. That can help marketing departments on a tight budget save dramatically on shipping costs and make marketing heavy machinery or construction equipment easier than it’s ever been.

2. Improved Accuracy for Project Innovation

How does the construction industry innovate? It uses technology – like augmented reality – to improve projects. Bridgit explains the unlocked potential: “With the help of augmented reality, exact measurements and location specifications can be superimposed onto the user’s field of view. This information would be delivered based on the user’s current location, as well as information from the plan. With this “smart” field of view creating a grid or area showing where the work needs to be done, construction team members can work more accurately.” Using augmented reality, construction becomes better, faster, and prepared for the demands of the future.

3. Real-Time Information for Improved Training

For training, augmented reality will change everything. Traditionally, training new employees or technicians relied on instruction manuals – not the easiest thing to use while running maintenance on a job site or in the field. With AR, those in training or any employee can use augmented reality hardware to see real-time instruction superimposed onto the machine or site they’re tasked with addressing. That can be applied to measurements, maintenance, and troubleshooting of all types. Instead of frantically flipping through a manual, the information you need literally appears in your field of vision. Augmented reality can even point things out to you and walk you carefully through any process you may need to complete. Training becomes more efficient and less of a hassle.

Augmented reality examples for construction are not hard to come by. The ability to mix the virtual world with the physical world lends itself to nearly endless possibilities. Whether you’re in marketing, training, innovation, or something else entirely, augmented reality promises to make your job easier and allow you to accomplish more. Get ready.

While the example didn’t work for me, it may well work for you. You can access it here.

Do you have AR/VR marketing experiences you would like to share?  Please leave a comment or email Mark Buckshon at buckshon@constructionmarketingideas.com.

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