It’s a really simple question — and it will take you just a second to answer.
How much in percentage of revenue do you spend on sales and marketing?
Your answer will help in determining benchmarks and norms.
I realize different businesses and practices may have reason to spend different amounts, and they can define “sales and marketing” through varied classifications. There are a couple of supplementary questions (optional) that will help clarify the impact of these variables on the results, but we aren’t trying to be too arbitrary or scientific here.
The survey link is here. ?
We’ll share the results with anyone who participates. Of course your information is confidential and you can elect to answer anonymously.