We’ve just published the latest, spring 2017 issue of Ottawa Renovates magazine. Clearly, this magazine is relevant for businesses within a highly specific niche — especially renovation contractors who belong to the Greater Ottawa Home Builders’ Association (GOHBA) Renovators Council.
Yet the highly regional and specific focus here provides clues about how you can design your own marketing strategies with local resources, interfacing community, publishing and association relationships with your current and potential clients.
The advantage of these resources, from a marketing perspective, is that they are close to the ground. You don’t need worldwide reach with your marketing; rather, the closer you can match your media and marketing services to the demographics of potential clients, the more effective will be your investment.