perseverance

Perseverance: Is there a law of diminishing returns?

If you read books and attend training programs about sales and business development, you'll read plenty of warnings that salespeople give up far too...
perseverance

Perseverance: Is there a law of diminishing returns?

If you read books and attend training programs about sales and business development, you'll read plenty of warnings that salespeople give up far too...
apb blog

APB: Ideas and solutions for residential builders (Best Construction Blog 2018...

This is the first in a series of reviews of entries to the 2018 Best Construction Blog competition. The Association of Professional Builders (APB) provides...

INNOVATIONS

SIG blog

SIG Design and Technology Roofing Design Technical Blog: An effective, focused...

UK-based SIG Design and Technology's Roofing Design Technical Blog has a wonderfully specialized focus: Flat roofs. "The blog aims to demystify flat roofing for the...
book cover

The Construction Marketing Ideas book

Update: Electronic edition revised (2015) We've published an updated electronic edition. The core concepts remain the same as in the printed version, but we've updated...
social media book
My social media e-book.

BUSINESS MANAGEMENT AND VALUES

Depression picture

Hard times revisited: How experience shapes our perception of business and marketing

Many U.S. readers are perhaps hopeful that, finally, the multi-year devastating recession that has torn into our industry is nearing its end. Canadians so...

Persevere or not: The challenge of deciding when to forge ahead, and when to...

The question arises commonly in business (marketing) and life: When should you persevere on your strategy; or cut your losses and walk away? It...

How the world has changed . . . two backend technology resources you can...

Thanks to previous Best Construction Blog competition winner Christopher Gould for his inspiration for this posting with his own technology-focused blog posting. Times have changed....
power of three

The power of three (things you can do right now for construction marketing success)

Writer Tess Wittler reminds us of the "power of three" citing a worthy Business Insider posting to back up her observations. Although she stretches...
how much should you spend

The website integration challenge — some additional thoughts

Building material manufacturers marketing expert Mark Mitchell has provided a solid insight into the website/overall marketing integration issue raised in yesterday's blog.  He quotes...

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BUSINESS