ladies lingerie maputo

The vacation story: Rethinking stress and business decision-making

Well designed vacations combine freedom from stress and new stresses. If you elect to go the all-inclusive cruise route, your concept of managing problems...
email scripts

Scripted friendliness/humility: Does it work?

In a recent eletter, Ari Galiper suggested that if you are "chasing" prospects and getting the silent treatment, you should try sending this email: Subj:...
trustedpros.ca

Review and ranking leads services: Solid marketing but watch out for...

Recently, a marketing representative for a residential lead generation service approached us with the most powerful "get attention" strategy available in the business. The...

INNOVATIONS

Persevere or not: The challenge of deciding when to forge ahead,...

The question arises commonly in business (marketing) and life: When should you persevere on your strategy; or cut your losses and walk away? It...
blog nomination page
Oldcastle Building Solutions has won the 2017 Best Construction Blog competition. You can view the review, and nominate your blog (or one you like) for the 2018 competition here.

STAY CONNECTED

0FansLike
1,043FollowersFollow
book cover

The Construction Marketing Ideas book

Update: Electronic edition revised (2015) We've published an updated electronic edition. The core concepts remain the same as in the printed version, but we've updated...
social media book
My social media e-book.

BUSINESS MANAGEMENT AND VALUES

first impressions.

Are first (marketing) impressions important? Maybe, but what matters most is how the story...

Matt Handal makes a telling point when he sets out to answer the question: Are first impressions really that important? His conclusion, despite some scientific information...
AEC-Business blog

Business inspriration at AEC-Business.com: Best Construction Blog review

Finnish blogger Aarni Heiskanen has designed and written a truly powerful blog at aec-business.com, worthy of reading by any AEC professional interested in improving business...
personalization

Do you know the two most effective marketing words (and it they aren’t FREE...

Jon Goldman takes us across the ocean for a great example of personalized marketing -- demonstrating how a Swedish television licensing service brought its...
St. Helena airport

The dangers of assumptions in construction marketing

While there are some things that can be predicted with certainty, I don't think there are many if any "absolutes" in construction marketing. You...
stress

Managing expectations: When things go wrong, how can you make your service right

Melinda Goodman, a managing partner at Full Tilt Marketing, describes a construction service horror story in a posting relayed by Mark Mitchell, a consultant who focuses...

ADVERTISING

VALUES

BUSINESS