constructive thoughts

Blogging from a specifier’s perspective: Thoughtful observations about the construction documentation...

This is another in a continuing series of reviews about entries for the 2018 Best Construction Blog competition. Sheldon Wolf's Constructive Thoughts (and his related...
perseverance

Perseverance: Is there a law of diminishing returns?

If you read books and attend training programs about sales and business development, you'll read plenty of warnings that salespeople give up far too...
apb blog

APB: Ideas and solutions for residential builders (Best Construction Blog 2018...

This is the first in a series of reviews of entries to the 2018 Best Construction Blog competition. The Association of Professional Builders (APB) provides...

INNOVATIONS

tess wittler

Can you share your project success stories?

Writer Tess Wittler rightfully points out that one of the best marketing tools in your arsenal is the "project success story". The news about...
book cover

The Construction Marketing Ideas book

Update: Electronic edition revised (2015) We've published an updated electronic edition. The core concepts remain the same as in the printed version, but we've updated...
social media book
My social media e-book.

BUSINESS MANAGEMENT AND VALUES

ride the rideau

The stuff beyond business (that counts much for marketing success)

Yesterday, we attended a near-relative's wedding. There was intergenerational joy as young adults and their parents celebrated the life transition event. Yet, to me,...
systems

A reminder about the limits (and strengths) of systems

Ruslan Kogan makes a strong point about the limits of systems-thinking in his blog post: Why I applied (unsuccessfully) for a job at McDonald's...
eletrician at job

Regulations (or none) and construction marketing: Looking beneath the surface

This morning, I observed a situation very close to home that caused my voice to rise in anger. Should someone I know well (an 18-year-old) sign...
video

Keeping it simple: Three no-brainers for construction marketing success

There sometimes is a tendency to make things complex to add to our mystique and expertise. And there can be an opposite track to...
publicity

When the editor is the publisher (about business and editorial integrity)

Conventional media businesses generally are careful to ensure that the editorial (news) operations are separate from the advertising sales organization. The concept of "editorial...

Construction News by Cision

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VALUES

BUSINESS