korte blog

Korte Construction Blog: An impressive application of blogging best practices

If you want to see an effective and thoughtful blog for a successful ICI design/build contractor, take a look at The Korte Company's initiative. This...
korte blog

Korte Construction Blog: An impressive application of blogging best practices

If you want to see an effective and thoughtful blog for a successful ICI design/build contractor, take a look at The Korte Company's initiative. This...
Blogging painters page

The Blogging Painters: An incredible resource for painting contractors — and...

Below you'll read the first review of 2017 Best Construction Blog competition entries. In the next several weeks, I'll review each of the 26...

INNOVATIONS

CPA

Simple metrics: LTV, CPA, CPL

Joseph Hughes has written in contractordynamics.com perhaps one of the simplest and easiest-to-understand explanation of basic metrics for architectural, engineering and construction marketing. He says,...

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book cover

The Construction Marketing Ideas book

Update: Electronic edition revised (2015) We've published an updated electronic edition. The core concepts remain the same as in the printed version, but we've updated...
social media book
My social media e-book.

BUSINESS MANAGEMENT AND VALUES

Michael Johnson

Marketing the experience: Creating value with personalized service extensions

In some ways, you will find it is hard to avoid commoditization. You might be the leader/innovator and best qualified for the work, but...
heart and soul

Discovering marketing answers in your business’s heart and soul

Marketing gurus can tell you about best practices; the concepts of niche, focus, and measurement. They can remind you that thoughtful strategy and careful...
success

Four steps to the better (and frugal) approach to construction marketing

Simple concepts here, today: Do your work really well -- good enough that you attract natural repeat and referral business and (if you are really...
north carolina cover

My biggest business mistake (and surprising good fortune)

In 2000, after what I perceived to be a successful expansion of my Ottawa-based business to Toronto, I began thinking of the next place...
artisan builders blog

A writer and a renovator: The artisan builders workshop

Kip De Moll's Artisan Builders Workshop offers readers the rarest of combinations: Truly literate writing coupled with practical insights into the renovation business. The...

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