icarus

How much should you measure and plan your construction marketing?

There are some common themes that reverberate through the architectural, engineering and construction marketing world. They are undoubtedly more complex than they seem at...
chess -- competition

Can you improve your competitive/client research?

Many times, we spend much too much time thinking about what our competitors are doing. More seriously, we often believe that we either don't...
great lakes windowsvideo

Supplier-based resources: Bringing your marketing upstream, or downstream

Michael Stone has posted a fascinating page based on a webinar program sponsored by  Great Lakes Windows (Ply Gem) titled "2018: Plan for More...

INNOVATIONS

SF330 guide

The SF330 form: Getting it right

Sometimes arcane bureaucratic details are exceptionally important, and Matt Handal certainly believes AEC firms working seeking U.S. federal (and much state and local) government...
blog nomination page
Oldcastle Building Solutions has won the 2017 Best Construction Blog competition. You can view the review, and nominate your blog (or one you like) for the 2018 competition here.

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book cover

The Construction Marketing Ideas book

Update: Electronic edition revised (2015) We've published an updated electronic edition. The core concepts remain the same as in the printed version, but we've updated...
social media book
My social media e-book.

BUSINESS MANAGEMENT AND VALUES

Algerian sahara wilipedia

Tough decisions

Anyone who has been in business for a while knows that the experience can be like a roller-coaster. Sometimes everything goes right; sometimes everything...
boston college

Listening to (and understanding) the owners’ perspective

If you are tasked with organizing association events, you can almost certainly be sure of success in attracting a crowd if you schedule as...
ride

When best-laid plans change

As I write this, I was supposed to be in the middle of a 108 bicycle ride in support of cancer research at The...
personalization

Do you know the two most effective marketing words (and it they aren’t FREE...

Jon Goldman takes us across the ocean for a great example of personalized marketing -- demonstrating how a Swedish television licensing service brought its...
google marketing habits

Construction marketing and habit changing: Two perspectives

You will want to read this Advertising Age article: How Marketers Can Tap the Power of Habit because it provides clues to our own failures...

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