icarus

How much should you measure and plan your construction marketing?

There are some common themes that reverberate through the architectural, engineering and construction marketing world. They are undoubtedly more complex than they seem at...
chess -- competition

Can you improve your competitive/client research?

Many times, we spend much too much time thinking about what our competitors are doing. More seriously, we often believe that we either don't...
great lakes windowsvideo

Supplier-based resources: Bringing your marketing upstream, or downstream

Michael Stone has posted a fascinating page based on a webinar program sponsored by  Great Lakes Windows (Ply Gem) titled "2018: Plan for More...

INNOVATIONS

Cortex

Artificial intelligence and construction marketing: Has the time arrived?

If you search "artificial intelligence" (AI) with "construction marketing" you won't find much on a Google search. (You will likely soon find this posting,...
blog nomination page
Oldcastle Building Solutions has won the 2017 Best Construction Blog competition. You can view the review, and nominate your blog (or one you like) for the 2018 competition here.

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book cover

The Construction Marketing Ideas book

Update: Electronic edition revised (2015) We've published an updated electronic edition. The core concepts remain the same as in the printed version, but we've updated...
social media book
My social media e-book.

BUSINESS MANAGEMENT AND VALUES

ride

Sales and marketing motivation and inertia: Can you tap their power?

Last night, Robert Merkley sent me an email. Hi Mark, Awesome fundraising, you have qualified for a cruise, please pick either Wednesday September 2nd or Wednesday...
architect consulting

“Client maintenance” marketing and budget: Should you have a number for this?

A well-respected Society for Marketing Professional Services (SMPS) member recently posted this question on an internal SMPS social media board: Working on a client maintenance/strategic...

The power of co-operative marketing: The MSL Show in action

The annual MSL (Merkley Supply Ltd.) Show has become a "must attend" event for Ottawa's design and construction industry. The event attracts more than...
ride

When best-laid plans change

As I write this, I was supposed to be in the middle of a 108 bicycle ride in support of cancer research at The...
canyon view

Scarcity, opportunity and reputation (putting the construction marketing pieces together)

Here are three elements that you might want to consider in deciding you construction marketing priorities for 2014. Scarcity Basic law of economics: If something is...

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