globalization

Globalization’s challenge: How do you make the right choices?

Here's a grand challenge. How would you solve it? The story starts about two months ago, as I began preparing for the offshore vacation. (I'm...
email scripts

Scripted friendliness/humility: Does it work?

In a recent eletter, Ari Galiper suggested that if you are "chasing" prospects and getting the silent treatment, you should try sending this email: Subj:...
trustedpros.ca

Review and ranking leads services: Solid marketing but watch out for...

Recently, a marketing representative for a residential lead generation service approached us with the most powerful "get attention" strategy available in the business. The...

INNOVATIONS

presentation image

$3,500 a minute: The cost of burning a final-stage interview proposal

Meg Winch, president of Communications Resources Northwest, suggested a catchy headline as she outlined her presentation on "Retooling the short list interview" at the Society...
blog nomination page
Oldcastle Building Solutions has won the 2017 Best Construction Blog competition. You can view the review, and nominate your blog (or one you like) for the 2018 competition here.

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book cover

The Construction Marketing Ideas book

Update: Electronic edition revised (2015) We've published an updated electronic edition. The core concepts remain the same as in the printed version, but we've updated...
social media book
My social media e-book.

BUSINESS MANAGEMENT AND VALUES

the dinner

Three low (cash) cost construction marketing priorities

Here are three construction marketing ideas you can implement by spending $1,000 or less (total). The only catch (but a big one): They aren't...
MSL

No, everyone is not a marketer (but quite a few people who aren’t think...

Can we have some respect? Scott Butcher, vice-president and CMO of JDB Engineering and affiliate companies, has written in an Engineering News-Record blog posting about how...
us media conference

Social media and SEO advice for building materials marketing: Is this right and does...

I'm posting this link with some caution and respect, in part because of another link I am not confident in sharing (although technically it...
me at victoria falls

Days to remember; days to dream

Good Friday has religious significance for Christians and this year the holiday coincides with the first Jewish Passover Sedar. This year also marks the...

Time travel: Communication and marketing then, now, and in the future

Yesterday afternoon, in a bout of nostalgia, I opened the rarely visited cedar chest under my work desk. There are papers and images (old...

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