Can you define your “perfect customer” — and why?

Patrick King has written an article describing the traits architectural, engineering and construction businesses should consider in defining their client relationships: The Picture of a...

I didn’t see this coming

Adams Hudson has published a list of his most successful eletter subject lines, and the one I used to set the title for this blog...
marketing green book

Green construction marketing: How to be effectively different

A core marketing rule is differentiation -- you must stand out from the crowd, hopefully with attributes that potential clients value. Of course not all...



The ethical edge: Relationships, marketing and collusion (and plenty of murky...

How would you handle this situation? A client you know from other jobs calls and asks you to bid on a project in another city,...


book cover

The Construction Marketing Ideas book

Update: Electronic edition revised (2015) We've published an updated electronic edition. The core concepts remain the same as in the printed version, but we've updated...
social media book
My social media e-book.


Which construction marketing KPIs are most important to you?

Patrick King has published a worthy blog posting, where he outlines the Key Performance Indicators (KPIs) you can measure to determine if your architectural,...

It’s more than price (and this is where you make money from marketing)

You should read closely Mike Jeffries' recent posting describing how decisions are not primarily made on price, because price-sensitive decision-making seems to rule the...
donald trump

Donald Trump and construction marketing: Can we learn some lessons from his success?

You may love him, you may hate him, but undoubtedly Donald Trump has proven his ability as a master self-promoting marketer. At least in...
big numbers

Scale, precision and proportion: Big numbers and small details in marketing

I'm not allowed to share the specific details, but one thing you learn when attend a Google event is that the numbers are outrageously...
argyle st halifax

In Halifax: Travelling on the cheap

This week, I'm attending the Construction Specifications Canada (CSC) annual conference in Halifax, NS. For the past three years, these conferences were part of...