video

Virtual Reality (VR) and Computer Aided Virtual Environments (CAVE): More...

In the previous posting, I reported on Craig Park's observations in the Society for Marketing Professional Services (SMPS) Marketer Magazine about Augmented Realty (AR). This...
apb blog

APB: Ideas and solutions for residential builders (Best Construction Blog 2018...

This is the first in a series of reviews of entries to the 2018 Best Construction Blog competition. The Association of Professional Builders (APB) provides...
chess -- competition

Can you improve your competitive/client research?

Many times, we spend much too much time thinking about what our competitors are doing. More seriously, we often believe that we either don't...

INNOVATIONS

branding montage

Your brand or mine: Which should be displayed in RFP responses?

There's an interesting discussion within the Society for Marketing Professional Services (SMPS) LinkedIn discussion group about branding strategies within RFP responses.  The question: Should...
book cover

The Construction Marketing Ideas book

Update: Electronic edition revised (2015) We've published an updated electronic edition. The core concepts remain the same as in the printed version, but we've updated...
social media book
My social media e-book.

BUSINESS MANAGEMENT AND VALUES

mark mitchell blog

Whizard Strategy: Blog for Building Materials Manufacturers

Mark Mitchell has defined his niche and expertise quite clearly. He focuses on marketing for building products materials manufacturers and how they can overcome...
newsday facebook posting

When things go (very) wrong . . . What should you do?

A news article out of Long Island, NY, shows how bad things can get when a contracting business fails. The business, Sherman Industries Ltd., offered...
what works survey

What really works: An update

A few months ago, I posted a survey to determine profitable marketing options in addition to word of mouth and referral business. We now...
keppler space telescope

Some thoughts about leadership: Applying our talents and asking for assistance

Some months ago the Society for Marketing Professional Services (SMPS) Marketer magazine asked me to take the lead in writing a theme piece on...
planning meeting

The bi-annual planning meeting: When the phone works best.

The corporate bi-annual "all hands on deck" staff meetings provide intriguing idea-generation and resurrection opportunities. Yesterday's Construction News and Report Group gathering proved the...

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