video

The affiliate marketing offer: Is it worthwhile?

A few days ago, I received the following email signed by Michael Arslan of Long Tail Pro, unsolicited: Hey Mark, I came across this article on...
video

The affiliate marketing offer: Is it worthwhile?

A few days ago, I received the following email signed by Michael Arslan of Long Tail Pro, unsolicited: Hey Mark, I came across this article on...
comfort zone

Comfort zones: Can you (should you) step out of them in...

An article by Cosential marketing vice-president Bobby Hollis in a Society for Marketing Professional Services (SMPS) eletter raises some challenging observations. "When it comes to...

INNOVATIONS

social media montage

What works for marketing? Social media takes slight lead in early...

It's still early going, and the results are nowhere near large enough (or gathered in the correct manner) to assert scientific validity. Nevertheless, the...

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book cover

The Construction Marketing Ideas book

Update: Electronic edition revised (2015) We've published an updated electronic edition. The core concepts remain the same as in the printed version, but we've updated...
Oldcastle winner

Oldcastle Building Solutions: The Best Construction blog for 2017

When the dust settled, Oldcastle Building Solutions rightfully deserves recognition as the runaway winner of the 2017 Best Construction Blog competition. The solid blog, combining...
social media book
My social media e-book.

BUSINESS MANAGEMENT AND VALUES

Effective construction marketing = Less sales and price stress

Here is the most important question you should ask whenever you think about architectural, engineering and construction marketing: How much easier will it be...
generals and the like

Colonels, contractors and community colleges (and a few interviews) in North Carolina

Today, I conclude my North Carolina visit after an intensive day at the North Carolina Federal Construction, Infrastructure and Environmental (FEDCON) summit, co-ordinated by...

Do you understand the rules (and the exceptions)? in construction marketing

At times, I shake my head about the impossible odds. I can't share the exact probability numbers, but in this context, my status is...
hissy fit

Building blocks: Responsibility and construction marketing

Yesterday afternoon about 4 p.m., I discovered I had given myself a potentially really nasty Halloween trick. I had failed to bookmark and act...
last lecture randy pausch

The last lecture (after seven years)

Sometimes it takes me a while to discover things. The late Carnegie Mellon University professor Randy Pausch gave the "Last Lecture" in 2007, after...

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