community service csc board

The number one marketing and business development strategy you can implement...

Looking back over more than 25 years in business, one common and simple theme for marketing and business development success emerges. It is elegantly...
community service csc board

The number one marketing and business development strategy you can implement...

Looking back over more than 25 years in business, one common and simple theme for marketing and business development success emerges. It is elegantly...
trust

Discounts, marketing and/or trust: Which comes first?

Darren Slaughter has posted an article where he argues that you should be cautious about offering any discount offer until you have earned prospective...

INNOVATIONS

istock broken old window

Getting real with construction marketing: There is no magic wand

This posting from Bernie Siben reminds us, starkly, that you cannot generally escape the importance of real relationships and connections when it comes down...
blog nomination page
Oldcastle Building Solutions has won the 2017 Best Construction Blog competition. You can view the review, and nominate your blog (or one you like) for the 2018 competition here.

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The Construction Marketing Ideas book

Update: Electronic edition revised (2015) We've published an updated electronic edition. The core concepts remain the same as in the printed version, but we've updated...
social media book
My social media e-book.

BUSINESS MANAGEMENT AND VALUES

Can “The Machine” replace traditional sales and business development practices?

Justin Roff-Marsh advocates in The Machine: A radical approach to the design of the sales function that commission and  bonus-based incentives for sales work...
Michael Johnson

Marketing the experience: Creating value with personalized service extensions

In some ways, you will find it is hard to avoid commoditization. You might be the leader/innovator and best qualified for the work, but...
trust

The ways of the world: Free stuff, relationships, and a trip up the trust...

Yesterday, a person with increasing prominence within the construction marketing community phoned me. Phone calls (outside of horrendous telemarketing calls by shills for so-called investment...
Marketing and sales universe

Brilliance . . . the big picture

Today, a local renovation contractor took me and four other publishing business colleagues/partners on a tour of his new multi-million dollar under-construction headquarters. He...

Getting “the beginning” right . . . the art of effective prospecting

I appreciate why architects, engineers and construction businesses spend so much time thinking about how to respond to RFP requests, or how/when to bid/estimate...

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VALUES

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