fake news fox

Fake news causality and assumptions: Do you know when to check...

Undoubtedly, you've heard a lot in recent months about "fake news."  The concept like many political issues, has been framed within the reference of...

The better way: Marketing success without complexity

Take a few minutes now. Relax. Then think about what you really enjoy doing the most. Then think a bit about how you can connect...
symposium sponsor

Connecting to and with associations: The OGCA’s Associate Partner Program

We've just returned from the two-day Ontario General Contractors' Association (OGCA) Symposium; an event which I've attended five times in the past decade (the...


csc calgaroy

At the national Construction Specifications Canada (CSC) convention

I'm in Calgary, Alberta now, for a three-day  national Construction Specifications Canada (CSC) convention. There's lots of stuff in the program -- meetings, speakers, association...


book cover

The Construction Marketing Ideas book

Update: Electronic edition revised (2015) We've published an updated electronic edition. The core concepts remain the same as in the printed version, but we've updated...
social media book
My social media e-book.


construction law carolinas blog

The cost of one-sided contracts: The strength of thoughtful blog postings

  Gregory Shelton's Construction Law Carolinas blog might lose points in the Best Construction Blog competition for lack of blogging frequency, but I think he...
robert merkley

The surprise party: A reward for selfless community contributions

Yesterday, I joined about 100 other guests at a surprise party for Robert Merkley of Merkley Supply Ltd. at The Ottawa Hospital. The hospital's...
marketing channels

Marketing and distribution channels: The bigger picture

In the previous two postings,I've explored and shared Mike Mitchell's distribution/marketing channel info-graphics, showing the potential pathways form building supply and technology originator to...

Getting lean: The 2015 construction marketing ideas diet plan

Does it pay to get lean -- To cut the fat, overhead, waste, and excess baggage in your architectural, engineering and construction marketing? The...

The marketing check-up?

Marketing consultant John Sonnhalter has written in his Tradesmen Insights blog that perhaps we should at annual budget review time consider a "marketing checkup" B-to-B...