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invoice model

One thing to do today to change your marketing results

Sometimes the simplest ideas work the best. And since the most effective marketing and business development results from initiatives to encourage referrals and repeat...

SALES AND BUSINESS DEVELOPMENT

The sales funnel

Is “marketing’s most important job” to generate sales leads?

Eric Gagnon in The Business Insider recently asserted: "Marketing's important job is to generate sales leads" but I wonder if people working in the...
Casper Berry

How do you decide which marketing risks to take?

Casper Berry, The Society for Marketing Professional Service(SMPS) Build Business conference's final speaker, advocates for intelligent risk-taking. He described his success as a professional...

INNOVATIONS

SPECIFICATIONS, PROPOSALS, PRESENTATIONS

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Big dreams; big changes: How to stay ahead of the curve

In a recent posting, Mark Mitchell indirectly explains why the results we achieved at Construct Canada by "doing nothing" and essentially breaking all the...

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THE CONSTRUCTION MARKETING IDEAS BOOK

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The Construction Marketing Ideas book

Update: Electronic edition revised (2015) We've published an updated electronic edition. The core concepts remain the same as in the printed version, but we've updated...
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My social media e-book.

BUSINESS MANAGEMENT AND VALUES

salesperson

When is less (more) in marketing: And how do you decide?

It's a problem we all encounter often in business. Despite the adages about persistence and perseverance, the harder we try (especially for initiatives seeking...
Safran Law Blog

Safran Law Blog: Rapid, relevant North Carolina information

The Safran Law Blog serves its function perfectly. If you work in the North Carolina construction industry (or have construction business in that state),...
advise and consult, inc blog

Advise & Consult: A blog for (and by) expert witnesses

One vital marketing rule is to differentiate your business or service. Advise & Consult, Inc. certainly has done that. This business focuses on providing...
angry construction guy

Ratings sites, “extortion” and the challenges of reporting on negative issues

I'm observing a fair bit of buzz on contractor-related forums and groups complaining about some well-branded (and recognized) ratings and leads generation sites. Mutterings...
art rouse blog

North Carolina Subcontractors’ Alliance — Art’s Blog

Art Rouse speaks eloquently for the interests of subtrades in North Carolina, in this blog associated with the North Carolina Subcontractors Alliance. You'll discover...

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