business ethics

Respect and value(s): They must always be there

Some years ago, this business had a near-death experience when we were caught off guard as the market caught on to our trick to...
personalization

Strategies for evaluating business development and marketing employee candidates

It isn't easy to hire really good marketing and business development talent. Especially for business developers (salespeople), companies will do everything they can to...
symposium sponsor

It’s a basic rule in marketing: Know your customer first before...

Mark Mitchell wisely points out that many competitors successfully sell "inferior" products and services to the clients you are trying to reach. There are a...

INNOVATIONS

screw nails differentiation

The basics of differentiation — if it were only so simple...

If you read marketing textbooks (including my own), you'll see over and over the mantra: "You must differentiate."  Marketing consultants speak in unison about...
blog nomination page
Oldcastle Building Solutions has won the 2017 Best Construction Blog competition. You can view the review, and nominate your blog (or one you like) for the 2018 competition here.

STAY CONNECTED

0FansLike
1,022FollowersFollow
book cover

The Construction Marketing Ideas book

Update: Electronic edition revised (2015) We've published an updated electronic edition. The core concepts remain the same as in the printed version, but we've updated...
social media book
My social media e-book.

BUSINESS MANAGEMENT AND VALUES

daily5remodel site

Best construction blog competition: Daily5Remodel.com

Leah Thayer's Daily5Remodel.com and the site's blog at daily5remodel.blogspot.com is undoubtedly one of the most comprehensive blogs/websites for the remodelling industry. In fact, about two...
publicity

When the editor is the publisher (about business and editorial integrity)

Conventional media businesses generally are careful to ensure that the editorial (news) operations are separate from the advertising sales organization. The concept of "editorial...
perspective

Perception: It’s vitally important (for you, your colleagues and your clients)

Matt Handal has observed some vitally important concepts in his post: Why Marketers and Owners Don't Always See Eye to Eye. His observation: Marketers indeed...

Systems, again — three thoughts on what works (or not) in business, and why.

If you read business management books, you'll be reminded about systems. Set up a replicable process, ideally using scientific models, and you'll have a...
planning meeting

Do you really want to scale your business to grow?

Bruce Johnson has published a provocative post: "If your business is not scalable, it's not a real business" in which he asserts the foundational...

ADVERTISING

VALUES

BUSINESS