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3 points about content marketing that will create sizzle (and steak)...

Undoubtedly, you are aware that content is king online in marketing. Solid (engaging) content stirs the search engine giants to like you -- and...

SALES AND BUSINESS DEVELOPMENT

MSL

Local building product shows and events: Opportunities not to waste

Mark Mitchell writes in his blog for building products manufacturers about the importance for businesses to take more care with local building product shows. He...
architect consulting

Meetings with “most unreachable clients”: The “magical” email

Matt Handal suggested a simple email structure to reach "unreachable" clients in his Society for Marketing Professional Services (SMPS) web presentation. Much as I...

INNOVATIONS

SPECIFICATIONS, PROPOSALS, PRESENTATIONS

AEC Business Development

A/E/C Business Development: The Decade Ahead

The SMPS Foundation's book, A/E/C Business Development: The Decade Ahead, is not light reading, but (even though I received it at Disney World in...

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THE CONSTRUCTION MARKETING IDEAS BOOK

book cover

The Construction Marketing Ideas book

Update: Electronic edition revised (2015) We've published an updated electronic edition. The core concepts remain the same as in the printed version, but we've updated...
social media book
My social media e-book.

BUSINESS MANAGEMENT AND VALUES

Cultural challenges: First day in Dubrovnik

While Dubrovnik, Croatia has become a popular tourist destination for Europeans (and an at times overrun cruise ship port), it verges on the exotic...
trust road sign

Brand success = Trust x Recognition

Some recent posts by John Jantch and John Sonnhalter relate to the importance of earning and maintaining trust in the marketplace. Sonnhalter summarizes Jantch's posting with...
branding story

What is your brand, and how important is it for marketing?

Scott Butcher, one of the Society for Marketing Professional Services (SMPS) leaders, has published a worthy article about AEC branding for the Engineering News-Record’s...
will to win cover

The big dream (and living to the fullest)

Seven hours in airplanes provide the perfect opportunity for some reading. Yesterday, I purchased at the airport bookstore Robert Herjavec's The will to win:...
email structure

Email business development: Some simple techniques

Last night and this morning, I spent about 100 minutes listening to a Raintoday.com webinar by Scott Britton on "cold email mastery".  The concept:...

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