csc dinner feb 19

Looking at trends and relationships: The magic (and challenges) of association participation

Last night, the executive director and president of Construction Specifications Canada (CSC) invited the local chapter executive and membership to a dinner to share...
ed zarenski construction analytics

Construction Analytics: A blog that takes readers far deeper than the survey headlines

Ed Zarenski's blog: Construction Analytics: Economics Beyond the Headlines takes a serious look behind the curtain at construction market and price surveys and data. This...
brand image

The visibility factor in construction marketing (branding)

Karl Feldmen in an article in the Society for Marketing Professional Services (SMPS) Marketer Journal reminds us of the basic definition of "branding" --...
chaos theory

Marketing consistency, evolution, and revolution: Balancing the forces

In a few hours, I'll join some local construction association leaders for a lunch where, I expect, we'll review how we can communicate association...
marketing priorities

Your business core and its relationship to effective marketing

We all have our own biases. Someone publishing a marketing blog might reasonably expect that marketing is the most important business aspect. But of...

Construction News by Cision