oldcastle

The story behind the Oldcastle Building Solutions blog’s success

Heather Pacinelli, director, digital marketing at Oldcastle Building Solutions, has made herself available for a video interview to discuss the blog's success behind winning the...
video

The affiliate marketing offer: Is it worthwhile?

A few days ago, I received the following email signed by Michael Arslan of Long Tail Pro, unsolicited: Hey Mark, I came across this article on...
comfort zone

Comfort zones: Can you (should you) step out of them in...

An article by Cosential marketing vice-president Bobby Hollis in a Society for Marketing Professional Services (SMPS) eletter raises some challenging observations. "When it comes to...

INNOVATIONS

Standardization and creativity — Does one lead to another in construction...

Bernie Siben's recent blog posting on standardization should be on your reading list. In it, he advocates that architectural, engineering and construction businesses should...

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book cover

The Construction Marketing Ideas book

Update: Electronic edition revised (2015) We've published an updated electronic edition. The core concepts remain the same as in the printed version, but we've updated...
Oldcastle winner

Oldcastle Building Solutions: The Best Construction blog for 2017

When the dust settled, Oldcastle Building Solutions rightfully deserves recognition as the runaway winner of the 2017 Best Construction Blog competition. The solid blog, combining...
social media book
My social media e-book.

BUSINESS MANAGEMENT AND VALUES

branding story

A reminder about the most important branding secret: You don’t need to be a...

Some people are quicker learners than others, and some learn some things quickly and others, not so fast. I think I fall into the...
Honey Made

Following social trends, or observing long-range values (marketing risks/hits).

This "Honey Maid" graham cracker video, marketers presumably hope, will cause the intended audience to like and trust their product. I suppose they will...

Dreams, goals, transitions: How can we get to the future?

Business and life transitions can occur abruptly, such as when a major client bails or there is an unexpected illness or death of an...
success

What works?

So far, 63 readers have responded to the survey question: "Which general marketing methods in this list have resulted in profitable business for your organization....
sharing

Reciprocity: The two-edged marketing sword

It seems inspiringly easy.  Give a little and receive a lot. If you look at the reciprocity principle from a short-term (and minded) perspective,...

ADVERTISING

VALUES

BUSINESS