developing business

The risks of an invitation to take on a large volume...

Michael Stone has posted comments about a developer/general contractor's offer to subs, worded like this: We are in receipt of proposals from several well-qualified general...
developing business

The risks of an invitation to take on a large volume...

Michael Stone has posted comments about a developer/general contractor's offer to subs, worded like this: We are in receipt of proposals from several well-qualified general...
marketing ideas

Differentiation and planning: How to set your priorities

Today, I listened to a marketing consultant provide some solid advice (with the intent, of course of building her own business). The issue: How...

INNOVATIONS

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The go/no go matrix (and why you should have one)

Contractors, architects, engineers and any other business pursuing significant projects should have clearly defined and, where possible, evidence-based systems for determining which projects they...

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book cover

The Construction Marketing Ideas book

Update: Electronic edition revised (2015) We've published an updated electronic edition. The core concepts remain the same as in the printed version, but we've updated...
social media book
My social media e-book.

BUSINESS MANAGEMENT AND VALUES

The incrimentality of marketing (or why just a little effective marketing can go a...

It is easy for someone who has spent most of his adult life selling advertising to tell others to do just that. However, there...
spam

The battle against spam: A two-edged (marketing) sword

Late last night, after struggling with a variety of options and variations, I think I finally "beat the spam". The concept, routing emails through...
epiphany

Resting and reflecting on Good Friday

The Good Friday statutory holiday always is one of my most satisfying days of the year. This day is special to me, even though I...

How do you get so much business, and yet have the highest prices?

In a recent newsletter, marketing guru Michael Jeffries cites HVAC contractor Ron Smith with a quote that anyone interested in business success should consider carefully. “Ron,...
legerwood associates blog

The Ledger (Timberlineforum.com): Best Construction Blog 2014 nomination

I have completed approximately 15 reviews for the 2014 Best Construction Blog competition. There are about 20 more entries in the queue, and more...

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VALUES

BUSINESS