Forget all the hype and bs. List your top three customers.
?Top 3? should be profitable clients who you enjoy working with. (They don?t need to be the most profitable, but should be profitable, and you must enjoy working with them.)
Take each of these clients to lunch, coffee, or a ball game (or whatever you enjoy the most).
Pick brain (and share).
Which associations and groups do they like/support the most? Who are their best clients? Who are their best suppliers. (You can reciprocate, of course.)
Take notes. If they agree, video a brief testimonial (offer to do the same for them, if appropriate).
In an hour, you?ll find the clues to your construction marketing success.