What keeps you awake at night?

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clockThis is an important “test question” about stress, anxiety, and crisis. Ideally, we don’t need to worry that much — to struggle with unresolved critical issues. When things reach the “stay awake at night” stage, we need to act decisively — but what if the problems appear to be outside our control?

We can be extremely vulnerable to make mistakes, take desperate measures, or in some cases, fall for scams or misrepresentations in these stressful times.

However, the stress test question can be one of the most important ones to ask potential clients or anyone we wish to help. If we can isolate and help them solve their major and critical issues, we are on the way to building a successful relationship.

That is why I invite new members of the Construction Marketing Ideas LinkedIn group to email me with their “What keeps me awake at night” observation, and I welcome your observations here as well, either by email or through a comment (which can be anonymous if you wish.)

You might be wishful in thinking a simple email or comment can provide you with the magical instant solution to a “wake at night” problem, but possibly I or other readers here can guide you in a direction to find solutions. As well, your thoughts will help make this blog more effective for your interests.

Oh, I have my own “wake at night” challenge right now  — the combination of some trans-continental travel across three time zones (I’m in Vancouver, B.C.) with deadline urgency for our Canadian publications, where everyone else is working on eastern time. So, to keep ahead — and in communication — I needed to be awake at 3:30 pacific time. Thankfully, I’ve finally caught up on the work and can head back to bed — at 9:00 a.m. eastern, 6:00 a.m. PDT.

Please email your “stay awake at night” challenges to buckshon@constructionmarketingideas.com or simply comment to this blog posting.

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