What are the biggest issues and trends affecting our industries?

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SMPS college fellows survey
The SMPS College of Fellows survey presents a sobering and challenging look at the AEC industry's major changes and concerns -- and skilled talent shortages appear to loom as major challenges.
The SMPS College of Fellows survey presents a sobering and challenging look at the  AEC industry's major changes and concerns -- and skilled talent shortages appear to loom as major challenges.
The SMPS College of Fellows survey presents a sobering and challenging look at the AEC industry’s major changes and concerns — and skilled talent shortages appear to loom as major challenges.

The Society for Marketing Professional Services (SMPS) College of Fellows recently released a report outlining results of a survey that “calls out” the major issues of the day (and looks retrospectively at how previous predictions fared.)

The results: These are the big areas of concern/change affecting the AEC industry, especially from a marketing perspective:

In order to obtain knowledgeable and insightful observations, the Fellows?were asked to look to the future and identify some challenges in the A/E/C?industry over the next seven to 10?years.

Much like the Looking Back questions in the survey, there was a variety of?responses. However, also like that section, many of the responses could be?grouped by similar topics. The most popular challenges that were identified?together with their number of citations included:

  • Staffing/Pending Talent Shortage/Attracting Talent (21)
  • Intergenerational Workforce/Leadership Transition (11)
  • Squeeze on Profitability/Commoditization (11)
  • Adapting to Changes in Technology (11)
  • Funding/Repairing Aging Infrastructure (8)
  • Mergers & Acquisitions and Impact on Smaller Firms (6)
  • Regaining Marketing Budget/Resources After Recession (5)
  • Global Competition (4)
  • Building Face-to-Face Relationships in a Digital World (4)
  • Developing Seller-Doers (3)
  • Diversity ? Women & Minorities (3)

The talent shortage/staffing issue is interesting and significant, especially because the industry has just survived a jolting and career-damaging recession.

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