If you can answer these three questions, you are well on your way to construction marketing success.
- What do you really care about?
- What gets your emotions to rise and captures your spirit and heart?
- How can you relate these passions to your business and your clients/market?
I feel sorry for people who go through the motions in marketing, business development and sales, doing what they are told by others is right. (Maybe even me.) Instead, if you can really connect your marketing to your genuine interests, you will find a receptive spirit and community — and bring out the best in yourself and the people around you.
If the answers to the first two questions don’t at all relate to your business, then maybe it is time for a major re-direction.