The “tidy” construction site: A Finnish perspective

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Can additional thought about the construction site and the relationship with the surrounding community enhance marketing opportunities?
Can additional thought about the construction site and the relationship with the surrounding community enhance marketing opportunities?

Sometimes we can obtain inspiration and possible direction-changing clues by looking overseas. Undoubtedly, (and driven by practical needs) Europe has been leading the way in energy and environmentally responsible construction practices — reflected in the Passive House movement (which extends to ICI projects) with incredible energy savings potential, which has started to find acceptance in Canada and the U.S.

This Finnish article from Design Driven City: Tidy Construction Site, advocates an intensive and thoughtful consideration of the community when construction projects get underway in urban areas.  In other words, thinking carefully about the disruption the construction work causes, while seeking to mitigate inconvenience to neighbours and traffic.

One might ask: What does this have to do with marketing? But the thoughtfulness here reaches to a deeper level: If you are a contractor with a reputation for planning and building your projects with exceptional thoughtfulness for the surrounding area, would this provide a marketing edge in the RFP or bidding process?

More intriguingly, if the planning process increases your efficiency and schedule maintainance, you presumably would have better margins.

Of course, I’m quite confident most AEC businesses “do this” already — especially in tight-to-navigate projects where materials staging and scheduling are essential for the job’s viability. Could these processes be enhanced as advocated in this article? I welcome your thoughts.

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