The fridge magnet thank you note

Vanguard Home Designs in Manhattan, KS, sends its thank you notes on fridge magnet note pads. It's a simple way to combine marketing concepts with some real human personalization.

Michael Stone relates a contractor’s intriguing (and simple) concept to combine thank you notes with ongoing memory-based marketing.

The contractor, Vanguard Home Designs, in Manhattan, KS, sends its personalized thank you notes on the first page of a note pad attached to a fridge magnet. ?So, when the client finishes reading the note, there is a memorable presence.

Nice idea!

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