We’re down to the home stretch in voting for the 2013 Best Construction Blog competition. I need to complete a few more reviews for the blog entries (about 30 in total) and you have 15 days (to 5 p.m. on April 1) to cast your ballot.
So far, the bloggers have received close to 800 votes. Sage Construction and Real Estate continues to hold its early lead, followed by Gould Design Inc. and Dan Murray’s Your Renovation Coach. Readers can vote once, for as many blogs as they wish. Some of the votes probably should be disqualified — it doesn’t take too much brains for someone to use different email addresses and I fear a few have used fake addresses. This is okay, because we have designed an informal contest without financial compensation and, most importantly, independent judges will make the final decision and they can take into account voter diversity (are all the voters employees of the blog-entry company, or do they represent a diverse population?) and other factors relating to the blog’s overall quality.
(In the contest’s first year, I set a rule that there could be no more than one vote from any IP address, to reduce multiple and false votes. This created an unfair advantage to smaller businesses and consultants who could “work their network” compared to organizations with employees concentrated with large offices. While these employee ballots maybe should carry less weight than independent votes, it is unfair to totally disallow them.)
As the leader still has less than 20 per cent of the popular vote, results could change in the final days and it is quite possible a dark horse blog may move into the finalists and possibly take the lead.
We’re exploring a new competition to supplement the Best Construction Blog focusing on overall social media strategies. I expect this contest will be more challenging to enter, judge and manage, so (reflecting its social nature) we’ll probably partner with some other websites and organizations to manage the contest.
In the meantime, if you haven’t voted, please vote. If you are a blogger and wish to co-ordinate a final “get out the vote” campaign, now is a good time to do it. You may gain an advantage by encouraging your voters to fill in the ballots. I’ll begin forwarding these entries to you for your own review and possible use in testimonial marketing, and will also share the written testimonials with the judges. (If you have already voted and would to write a testimonial, the best approach is to use this blog’s search function, discover your favorite blog’s review, and write your observations as a comment to the review post. You can also email me at email@example.com.)