Years ago, the late Sonny Lykos posted this comment in my blog.
Mark, it’s getting too funny, the number of people, supposed marketing gurus, books, web sites, seminars, and more books from even newer authors.
“The new marketing realities” are the same as “the old marketing realities” of 1000 years ago and older.
1. Know your market.
2. Find out the desires, wants, and needs of your potential customer.
3. Get your potential customer interested in your product or service.
4. Once they do make a purchase, stay in touch with them and service the hell out of them.
5. Find out what else you can provide to them that will solidify your position as their preferred supplier or service provider.
So really, what’s changed from the year 1000 and now? Bottom line is take care of your own people so they in turn can and will take care of your customers. I find it incredulous that such a time tested and proven concept is so hard to grasp by business people and their staff, who are also consumers of goods and services, and as such, should know better.
Maybe we make things too complex. Maybe we can and should remember the basics.