This video, from the Construction Management and Marketing Association (CMMA) of Australia, provides a succinct and I think highly effective introduction to the foundations of what goes into developing an effective marketing plan for construction businesses.
Obviously, you aren’t going to complete the overall planning process in less than a quarter-hour, but if you are just starting out, this video will provide a truly solid overview of the process.
I haven’t heard about the CMMA before, and it seems the website associated through this video is not functioning. (The Facebook page to which I linked has its latest posting in 2013, suggesting that the association may no longer be active.) The association started in 2010.