Monday, October 3, 2022
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Tag: AEC marketing

At the awards ceremony: The frustration (and virtues) of awards competition

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The annual Greater Ottawa Home Builders Association (GOHBA) Housing Design Awards gala has been something of a personal tradition for me and Vivian. I...

Bernie Siben’s BuiltEnvironment blog: A powerful resource built on years of...

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Bernie Siben has thrived as an independent?marketing consultant for many years. He has an especially strong network within the Society for Marketing Professional Services...

Trends in building materials marketing: More of the same?

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Mark Mitchell's excellent Whizard Strategy Blog recently reported on 10 Trends in Building Materials Sales and Marketing in 2015.?Mitchell focuses on consulting manufacturers in...

Looking into media relations and publicity: Your observations invited

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Yesterday's posting about media and publicity for AEC businesses invites some follow-up questions: Namely, how many businesses have really experienced the power of media...

Brand Constructors: A blog that brings the marketing agency to the...

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Perryn Olson's Brand Constructors blog (brandconstructors.com/blog)?provides a refreshing perspective with a uniquely sensitive understanding of the special marketing challenges within the architectural, engineering and...