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Beyond commodity: How do you (really) add — and earn —...

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There's nothing wrong with commodities. Sugar in the grocery store, gasoline, iron ore . . . they all have value and prices which fluctuate...

Creating content: The art of knowing and telling your stories

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In some respects, it is easy to create compelling content. Just put your stories -- the ideas you express naturally about your business, clients,...

3 points about content marketing that will create sizzle (and steak)...

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Undoubtedly, you are aware that content is king online in marketing. Solid (engaging) content stirs the search engine giants to like you -- and...

About search engine optimization: And the most simple rule

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Undoubtedly, you receive spam emails offering to "Put your site on the first page of Google" and you are well aware of the industry...

Ethics and persuasion: Where do we draw the line in our...

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Marketing and business development success largely relates to our ability to persuade individuals?and organizations to do business with us, rather than others. In almost...