Some newsletter header basics (and links for useful design and stock photo resources)

    Mailerlite provides some really useful ideas about developing effective headers, and in the process introduces some handy free resources for design and stock photos.

    E-letter service MailerLite has provided some simple ideas on designing effective e-letter headers. As well, as you read down, you’ll see some handy links for free design tools and stock photos,

    The importance of this first impression cannot be overstated.

    Email headers can be your two-second secret weapon for making a great first impression with your email newsletter.

    The header is the first thing that most people see when they preview or open your email. A compelling design can be the difference maker if they stay or go.

    Here are five suggestions, which are elaborated at this link:

    1. Use imagery

    If you don?t have original images, you can find free photos at sites like Pexels, Freerange Stock, and Morguefile. Or, for a few dollars, iStockPhoto is a fantastic resource.

    2. Make it your own

    Once you?ve found the perfect photo, make it your own!

    You can edit with simple tools like Canva or Aviary. For example, your image might look pretty cool if you run it through a filter or add some text on top.

    Of course, you?ll want to add your unique brand design cues (logo, color, icons, fonts) to ensure your readers instantly recognize that the newsletter is from you.

    3. Avoid clutter

    When you add too many images or too many words, the reader might get turned off. Keep it simple and clean.

    4. Experiment and test

    If you are unsure why different headers are working or want to experiment with a few designs, set up an A/B test.

    5. Be consistent

    Once you settle on a design direction, the trick is to keep it consistent while also keeping it fresh. Try to use the same structure and branding elements (such as the same colour and fonts) in your design, but change the images to relate to the topics within the newsletter.

    The email header, indeed, should get the attention it deserves. Now I’ve got to practice what I preach (at least as I resolve some major revisions to our weekly eletter set-up planned for the next few weeks.)

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