I’m seeing an increasing volume of blog postings, white papers and “free information” offers describing the virtues of social media and content marketing. You can tell this stuff with the headlines offering “seven tips” or “five ideas” or other stuff, leading to an invitation for you to sign up for a newsletter, and ultimately consulting services, training courses or webinars and the like.
There’s nothing wrong with these offers– in fact, they relate to best practices and marketing methods, and done right, can be a lot less expensive than the traditional and often wasteful approaches to marketing such as the (thankfully almost-gone) Yellow Pages listings, where you would spend a small fortune for an unchangeable advertisement with a minimum one-year contract and a hope and a prayer that the ad would work to bring in useful leads.
In practice, the new techniques can be highly effective and with well-targeted and solid support services, truly provide great marketing value. In fact, we are rolling out our own offers, starting in North Carolina, where we will package editorial profiles with social media-set up and management, through a program that will allow you to budget effectively and manage and measure your results.
However, if you are looking for a quick fix that will provide instant success without effort or expense, I suppose you can return to your dreams. The real world is never that easy.