While in Washington last week, I had the opportunity to visit the SMPS Mid-Atlantic Conference and see fellow SMPS Foundation White Paper authors Holly Bolton and Dana Galvin present their observations about how architectural, engineering and construction marketers can apply social media in their businesses and practices. Their paper, co-authored with Adam Kilbourne, has recently received publicity in Engineering News Record.
After their presentation, I invited them to provide their observations about social media in an interview recorded on my IPhone. You can listen to it here, or simply click on the image. The recording is about 2.5 minutes long.
You can purchase the White Paper here.