All of us see the world through our own vision, culture, experience and values. These experiences and perceptions shape our biases, friendships, and often economic status. They also shape your current and potential clients’ perspectives and so, understanding these issues of potential relationship-building opportunities and conflict is vital to your construction marketing success.
This does not mean that you need to contort yourself into someone you are not and in fact, such behaviour will probably earn you “loss of trust” (brand success) points. You, rather, need to find common ground with your current and potential clients in areas where you share values and where you can either agree-to-disagree or simply not worry about potential conflicts.
You also, of course, need to reflect your own temperament.
If you are an introvert, for example, forcing yourself into large group gatherings is probably not a great idea.
Most importantly, if you can combine “being who you are” with some transcending experiences, you’ll undoubtedly grow and achieve far more success than if you cloister within your own space. If you are a plumbing contractor, helping out community leaders in an arts centre project may make a lot of sense. As a young adult, I left my family’s home in Vancouver, B.C. for a couple of journeys into the heart of Africa.
Where can you take some personal risk and reach outside of where you are, but within your core values and temperament? If you can answer this creative question, you may find the clues to relationship building and true construction marketing success.