Referral marketing: Playing in the big leagues

extole has provided some interesting and attention-grabbing resources as it seeks clients for its corporate referral marketing service. I expect (based also on an observation of a former employee at that the service is designed for “enterprise” clients rather than smaller businesses. (“Enterprise” to me means “expensive” — the sort of thing where you can dump a few tens of thousands of dollars into a project, and not really feel the loss.)

Nevertheless, while this company’s services may be appropriate for only a minority of this blog’s readers, the resources here may help you craft your own relatively simple and inexpensive referral system, where you create matching rewards for your current clients (who provide the referrals) and their friends (who you hope will become your new clients.)


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