Measuring strategic alliance success: The challenge


Yesterday, The Society for Marketing Professional Services sent a PDF copy of my most recent Marketer article:  Measuring Strategic Alliance Success:  How to Quantify Accomplishments.

I discovered that few strategic alliances are actually measuring their success in the AEC community, reflecting the overall failure to measure success in virtually any form of marketing.  (This trait is an indication that our industry has a long ways to go to achieve true success in marketing effectiveness.)

You can request a copy of the PDF by email to

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