Measuring: Good, but how much does it cost?

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peoplemetrics
PeopleMetrics offers to help you increase your Net Promoter Score -- a laudable objective -- but how much does the service cost?
peoplemetrics
PeopleMetrics offers to help you increase your Net Promoter Score — a laudable objective — but how much does the service cost?

I like the ideas and concepts behind PeopleMetrics, including the Voice of the Customer service that provides feedback and reports and helps businesses to determine where business client’s pain and joy points can be found. (This research helps assess customer feedback and the important Net Promoter Score.) The Philadelphia-based organization also publishes a well-written blog, with some worthy suggestions and ideas.

However, any ringing endorsement or even “maybe we could try this” is tempered by its cost — “Plans start at $6,250 a month.”

These numbers scream “enterprise pricing” or, for folks who don’t like to beat around the bush . . . expensive.  If the starting point is $6,250 — clearly the real cost could get much higher.

These numbers are probably not intimidating if you are responsible for information gathering and research and client experience at a large corporation, but alas, will probably be a bit out of range of most readers here.

These observations may put me into a world of intellectual quicksand. While you can purchase smaller advertising units, I expect a worthy campaign that would actually deliver meaningful results in our publications might cost  . . . $6,250 — and even then, we can’t guarantee the level of value that PeopleMetrics offers. And while PeopleMetrics makes the basic pricing information available on its website, if you want to find our rates, you’ll have to at least provide your name and email address.

What are your thoughts about pricing/fee disclosure? You can comment here or send an email to buckshon@constructionmarketingideas.com.

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