I enjoyed marketing consultant Bernie Heer’s most recent newsletter, where he says readers might think:
“Oh Geez… here we go with a bunch of feel-good namby-pamby mumbo jumbo.”
His advocacy about the best way to win the pricing battle and earn what you deserve is:
There’s one characteristic that every one of the successful people I’ve worked with has, and it’s this – they believe in themselves.
The argument: If you have genuine confidence in yourself and your true service value to your clients, you’ll ask — and earn — what you deserve.
Ahh, the visualization meets practical achievement and real success story. He provides some really effective and valid ideas to improve your self-confidence and business results, such as collecting testimonials from satisfied clients, obtaining feedback from your best current customers, and consulting with your employees about how you can improve your service. All of which should boost your confidence if all is the way it should be (and realistically, things need to be really good at the back-end in the service you provide for any of his, or any consultant’s, marketing magic to be effective.)