How to generate content (and relationships): Ask the experts for interviews

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The interview
The interview . . .

A few weeks ago, Victoria Rivera, office manager of Chicago and San-Francisco based VIATechnik communicated a request for an interview for her company’s blog. Since our publishing business is developing a Chicago publication (see www.chicagoconstructionnews.com) I agreed. She made the process easy — providing written (standard format) questions and time to respond. You can see the resulting interview here on the company’s blog.

The result: She has content, and at least one hyperlink, and possibly a relationship for further publicity and referral business.

Can you do the same sort of thing for your own business/practice?

 

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