We have differing talents and abilities. I’m sure that you can do some stuff that would blow me out of the water with your abilities, whether it be design, project management, civil engineering, or business management (or many other aspects of business/life).
The challenge: Can we discover marketing and business development advantages based on your talents/special strengths, that you could apply for your business with creativity and innovation?
The concept here goes beyond the marketing textbooks and planning and views the world from your eyes. Sure, there is marketing science and ultimately your marketing message has to be client-focussed, but there are advantages in understanding your strengths and centering on them in your initiatives.
Try this simple experiment.
Write down the three things/activities you enjoy the most (can be business, personal, hobby or otherwise, but should be something you really enjoy).
Write down the three talents/skills and qualities where you are really talented. (Yes, you have these talents.)
The two qualities can overlap.
The next task: Think about how you can communicate/connect these strengths and passions to your marketing and business development initiatives.
Then share this small list with someone in your organization or who you work with externally (or a few people if you want) with expertise in marketing and business development and ask them how these strengths/talents can be implemented and introduced into your marketing strategy.
I’m quite confident this exercise will lead you to at least one new, fun and sustainable marketing initiative that will differentiate your business/practice from the crowd. After all, you’ll be connecting with what you love, and where you have true talent.
If you wish, I can be the sounding board. You can post a comment here or if you wish, email email@example.com.