Justin Jones says he almost took out two cars when he pulled aside in to photograph this Tampa Bay, Florida contractor’s billboard.
He writes in sellingandmarketingforcontractors.blogspot.com:
I debated writing this for 3.5 minutes. I almost took out 2 cars while trying to pullover and take a picture of this. I am not usually attracted to men spread out over 30 feet of canvass but,?I read Roofers..That caught my eye.
I have a roofing license and in all my years of doing this I have never seen an advertisement like this. When I think roofing, I think of Sweat, Hardwork, Professional, A little crazy..I don’t think of this advertisement.?I think this does a disservice to our industry.
My next thought, how about the customers perspective..WIFM..Whats in it for me.
If I have a roof leak and I see this billboard. Will this guy come and fix my leak? Doubtful. He looks more like and escort.
I know women make majority of the buying decision and I want to turn it over to the ladies on this one? Give me your thoughts on this?
Keep sexy out of construction or I am calling this company now?
My reaction: Can we learn more about this business? The domain tbroofing.com is privacy protected, and the address associated with the business at a Facebook page associated with the domain (but at a different phone number) associates to a UPS store. However, the contractor has proper licenses — the license numbers check out, and you can match the names with other business names within the Florida construction community.
I cannot draw conclusions here, and won’t speak negatively about individual businesses or organizations.