Golden Construction based in Birmingham, Alabama, has developed the Building Revolution Blog/Vlog that integrates its lean construction vision with videos and students/interns — reflecting the company’s forward-thinking culture.
Best Construction Blog nominator Missy Heard wrote: “This blog focuses on current innovative topics as well as has a nice section for their co-op/intern program that is being used by universities to show students the benefits of the co-op program.”
Postings take you into the student/interns’ world — with simple but authentic videos from mobile phone cameras.
This is not a marketing blog, though the website associated with it has plenty of supporting material to explain how Golden does business — especially with its GPS — Golden Production System — that applies Lean and Integrated Project Delivery concepts.
It is an effective example of how a blog can be linked to recruitment and student co-op initiatives.