Eight basic client service rules you need to follow every day for your business to thrive

Michael Stone reminds us of some simple, inexpensive and fundamental relationship-maintaining rules in his recent weekly eletter.

These are:

• Return every phone call you get the same day or by 9 am the next day.
• Show up for every appointment and on time.
• Do exactly what you tell your customers you are going to do.
• Send hand written thank you cards to those who’ve purchased from you or have helped you.
• Keep in contact with all your old customers at least once each quarter.
• Work on and build your referral network at every opportunity.
• Hand out one business card each day to someone new.
• Dress, speak and conduct yourself in a professional manner, always, in every setting. That includes online.

“Make every possession count,” he writes. “When asked why he thought that the Chicago Bulls basketball team was setting a record for total wins in one year, Michael Jordan said, ‘We make every possession count.'”

You don’t need to be a rocket scientist to play by (and win by) these rules. Follow them.

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