Donate a beer?


If you look closely at the right of this blog, you’ll notice I’ve posted two “donation” options.  One says “donate a beer”, the other, is just a plain PayPal donation button.  Click and you’ll receive an opportunity to give me $2.30.  I’ll give you nothing in return.

Now, I’m not really expecting a flood of donations here but am experimenting a little with a market research concept, which goes something like this:  If individuals will give you a modest gift (something) in exchange for your ideas, knowledge and resourcefulness, then maybe you have something more you can sell at a much higher price to others.

Of course, this “request a donation” approach turns the principle on its head, in which you voluntarily give and share strategically to create a sense of obligation, then (where appropriate) ask for the order.  Here, we’re making it easy to reciprocate but are asking for a voluntary contribution.

If any readers here wish to buy me a beer, of course, I’ll be grateful.  If not, that is okay as well.  The donation buttons will probably disappear within a couple of days.

This initiative is a (small) marketing experiment.  I decided to go ahead with it because it carries virtually no risk and cost and has the possibility of generating some, well, “beer money.”

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