Differentiation: Want to operate (and fire from) a real tank?

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War machines (and war) never have been my big thing, although though I set out to live through an African war in a civilian role as a young adult. However, there’s something unique about a Texas dude ranch that features hunting, petting giraffes and live tanks. It certainly has a different business model.

I don’t think the management would appreciate it if the amateur tank operators took aim at the giraffes or rental lodgings. And I can’t say for certain how well it is doing as a business, though it appears to have mostly positive Tripadvisor reviews.

The key thing to me here is this place is different. It has a unique story and has designed a one-of-a-kind experience. It has achieved a marketing win. Can you truly describe the unique characteristic(s) of your own business?

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