Content marketing: Just what should you do

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cmi 8 brands
The graphic from the Content Marketing Institute's posting shows some of the visual elements that go into effective content marketing.
cmi 8 brands
The graphic from the Content Marketing Institute’s posting shows some of the visual elements that go into effective content marketing.

The Content Marketing Institute has (natch) provided some content in this blog posting: 8 Absolutely Brilliant Content Marketing Innovations from the World’s Best Brands — a classic content marketing headline, of course.

We aren’t HubSpot, Go Pro, IBM or McDonald’s so the examples, while interesting, may not be totally relevant. I expect the most relevant and perhaps challenging to discover/replicate innovation examples can be found within much smaller businesses within the AEC community. My annual Best Construction Blog competition results may provide some clues.

Nevertheless, here are the conclusions about the key things you should think about when assessing your content marketing initiatives.

  • Become a technical and authoritative master of your subject.
  • Make your content appealing to the masses.
  • Share it like crazy on social media.
  • Tell a story and be human.
  • Focus on a single powerful theme.
  • Produce content in sufficient quantity.
  • Augment your content with amazing visuals.

There’s some marketing food to chew on here — and your thoughts/examples are most welcome.

You can email me at buckshon@constructionmarketingideas.com or add your own comments to this posting.

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