Construction marketing: Can you get creative?

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There aren't too many brighter marketing ideas than developing an effective referral program

operations manualThis Forbes.com posting suggests 5 Unusual Marketing Ideas for Startups. Probably the specific ideas cited here would be impractical for an architectural, engineering or construction business, but the post raises the question: Can you come up with something truly different, unique, inspiring and creative to stand apart from the crowd?

In asking that question, your challenge will be to look beyond the cliches such as “customer engagement” or “great service” and figure out a model that inspires, appeals and challenges you.

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