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NPS score

Marketing science

Another look at the Net Promoter Score (NPS) metric

Mark Buckshon - August 9, 2018

random sample

Marketing science

Some questions and answers about the science of science (and the implication for construction marketing)

marketing research

Marketing science

Don’t skip the research — some solid construction marketing advice

differentiation image

Marketing science

Some routes to differentiation: The question is, which one to take

differentiate

Marketing science

Your differentiator must be true: Really?

brentwood post office washington

Marketing science

The glory and bane of differentiation: It’s so easy, but so...

Mark Buckshon - July 22, 2018

direct marketing

Marketing science

Direct marketing and construction marketing: Can we learn from their similarities...

Mark Buckshon - July 20, 2018

survey

Marketing science

The client feedback and follow-through survey: Its advantages and challenges

Mark Buckshon - July 11, 2018

$1,200 dish network

Marketing science

Too good to be true? The $1,200 gift marketing fail (and...

Mark Buckshon - June 7, 2018

12 marketing questions

Marketing science

Guest post: Shift to problem solving marketing with these 12 questions

Mark Buckshon - May 20, 2018

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