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competitive advantage

Marketing science

Positioning and competitive advantage: The two key pieces to the marketing puzzle

Mark Buckshon - April 25, 2018

data marketing

Marketing science

Data-driven micro-targeted marketing: Its potential, and pitfalls

Marketing science

Construction marketing basics 101: The importance of differentiation

Marketing science

New and old ideas in the AEC marketing world: Which way should you go?

Marketing science

Your marketing differentiation: Here are the five key points

science replication

Marketing science

Marketing’s challenge with complex and large sales transactions (Can we solve...

Mark Buckshon - January 30, 2018

marketing graphic

Marketing science

How much should you budget for marketing? Here’s a formula that...

Mark Buckshon - January 17, 2018

nazi la

Marketing science

In marketing, the more things change, the more they stay the...

Mark Buckshon - November 28, 2017

invisible influence book

Marketing science

Conformity and uniqueness: A challenging marketing perspective

Mark Buckshon - November 12, 2017

first place

Marketing science

The importance of being first (in marketing)

Mark Buckshon - November 9, 2017

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