Capturing insights in California

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google swag
Some Google swag. If you can associate with big name institutions, brands or individuals, either locally or (better) internationally, you win powerful marketing credibility.

The GoogleplexIn a few hours, I’ll be 30,000 feet in the air, initially to Chicago, and then to San Francisco, where Google-hired buses will take me and several hundred people from around the world to hotels near the San Jose Convention Centre (and on Wednesday) to the Googleplex in Mountain View.

I cannot report on specific details about the event, because of non-disclosure agreement requirements, but am confident that the experience will enhance my knowledge and insight and result (indirectly) in some worthy blog postings in the months ahead.

Google is a fascinating business. It has managed to disrupt the advertising eco-system, especially for conventional print and electronic publishers. Yet, unlike other technology companies which have flown high and then flamed out — often within a few years — Google has been able to reach outside of its conventional boundaries, with enough resources to experiment, innovate and create new things.

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