Build Business 2018: SMPS unveils new look, website, attitude

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I wasn’t able to attend the annual Society for Marketing Professional Services (SMPS) Build Business conference, this year in San Diego, and as a result missed the opportunity to achieve four intensive days of brain-feeding with AEC marketing ideas and relationships.

As the conference concluded, SMPS issued a news release outlining the association’s “Big Reveal” to more than 1,000 members who attended.

“We’re proud to unveil the refreshed SMPS brand, which includes a new brand identity, brand messaging, and member-focused website,” said Josh Miles, SMPS’ vice-president of marketing.

The news release says the refreshed SMPS brand signals a renewed and re-energized commitment to amplifying marketing’s influence across the A/E/C industries. The SMPS website has been completely redesigned and reorganized to make it faster and easy to use.

“As the A/E/C industries continue to grow and evolve, we must challenge ourselves as marketers to provide leadership and vision for the future. And SMPS will be by your side, every step of the way,” Miles said in a statement.

As savvy marketers know, a brand is so much more than just a logo or website. But here are a few things SMPS had in mind in the development of their new brand identity:

  • The new SMPS logo features a bold, professional, and friendly typeface
  • The “underscore” emphasizes the importance and influence of marketing in the A/E/C industries
  • “Revolution Orange” reflects the energy and passion of SMPS and its members
    With more than 7,100 members across the United States and Canada, SMPS is Transforming Business Through Marketing Leadership.

As part of its rebranding, the association relaunched its website, including an introductory video. It’s truly fresh stuff — at the time of posting this blog, the video had achieved an online viewership of three (3).  I’m sure that number will increase in the months and years ahead.

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