“Brand like a rock star?” . . . I need to wake up first

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brand like a rock star cover jonesThis morning starts with a breakfast meeting of the Greater Ottawa Home Builders’ Association (GOHBA), where Steve Jones will speak on the topic of his book, Brand Like a Rock Star.  I haven’t heard the speech, nor read the book, but am obviously interested in branding.

We’ll see if we can pull off a bit of live blogging here — not sure if this will work, given my lack of experience in the “at the second” frame of communication, the battery life of my computer, and my ability to convert digital images in the camera to live content . . . but it will be an interesting experiment, nonetheless.

If it doesn’t work, you’ll see my report in tomorrow’s blog posting.

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