Award-winning marketing (why)?


The news release announced that the Carpenter Contractor Trust has recently run the Construction Marketing Association’s (CMA) top prize, Construction Marketer of the Year (East) and added 12 Star awards, the most of any candidates in the marketing competition.

So I took a look at the CCT’s website, in part because obviously I care about construction marketing, and in part because our publication serve some of the communities in the eastern US within the organization’s market area (including Pennsylvania and New York).

I couldn’t see the documentation behind the awards submission.

The news release says the CCT serves as the marketing arm for union carpenters and contractors for The Keystone + Mountain + Lakes Regional Council of Carpenters.

?We are both gratified and flattered by leading the field in the construction marketing industry,? said Christine D?Agostino, vice-president of operations, CCT. ?Over the years, we have gathered first-rate talent, a zest for innovation and implementation and an attitude of pushing ourselves to be creative and effective when conducting our marketing campaigns. These awards demonstrate the talent and dedication of the team we assembled, and they are responsible for these numerous awards.?

The Star awards recognize excellence in 16 marketing categories and 80 sub-categories. Superstar and Star (first place/second place respectively) are awarded for each category or sub-category.

So what did I see?

Some well-produced videos and news releases announcing the group’s community service and charitable works, along with industry leader profiles and some labor movement news.

These are certainly reasonable stories to publicize. However, I couldn’t find that magic bullet that caused me to say: “Wow, this is exciting” and that would spur me to be sure to work with a unionized carpenter contractor.

However, perhaps there is no need for a ‘wow’ when you are seeking incremental marketing advantages and the best stuff is outside of public view in the relationships, connections and stories of individual union organizers and contractors.

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