I’m in Calgary, Alberta now, for a three-day national Construction Specifications Canada (CSC) convention.
There’s lots of stuff in the program — meetings, speakers, association business; and I expect to share some observations in tomorrow’s blog posting.
If you’ve read this blog for a while, you know that I consider client-focused association participation to be one of the most productive marketing approaches for anyone in the architecture, engineering and construction community.
CSC and its U.S. counterpart, the Construction Specifications Institute, is undoubtedly one of the most important associations to consider joining if you have responsibility for introducing new building products and technologies — because the specification writers create the key documentation that defines which which materials, technologies and concepts are applied in practice. If you are a general contractor or sub-trade, of course, you also can develop relationships with designers and owners at the earlier conceptual stages. CSC offers certification and special interest groups for technical consultants and suppliers, as well.
The key to effective association participation, always, is contributing rather than focusing on “selling”. However, in the end, the relationships you develop coupled with the practical industry knowledge of what is happening, when, and why, gives you the edge in business development.
I like CSC and CSI for business and marketing development, and recommend you connect or join a local chapter.