Corey Philip of Homeprosuccess.com has produced a simple “how-to” video to demonstrate how residential contractors can create simple yet effective (and still extremely inexpensive) marketing videos with nothing much more than a cell phone and the simplest video editing software.
The framework requires two visits to a customer’s site — once in the middle of the project, and the second at the end. Then the pieces are assembled with simple transitions and a call-to-action to induce response.
What I like about this approach is its simplicity and authenticity. Philip suggests it is best for social media marketing.