Matt Handal has posted a link to this page: 10 Incredible Insights on how to create winning proposals. The catch: Whenever you click any of the options, you’ll have to provide your email address; so he’ll get you on his list. This isn’t a problem — his material is worthy of reading, and you really won’t need to pay for anything here (and can ask to be removed from his list in an instant.)
I’ll ask him a question about his choice of colours in that document, however. Is there deliberate psychology/testing here — or is this just “bug dust” — one of his favourite expressions relating to stuff that people spend much time on in the proposal process, which counts for virtually nothing in the end results?
The ideas here are worth reading, however.