Reviews: See what several reviewers think about the book
The Construction Marketing Ideas book provides insights and practical suggestions for effective marketing for the architecture, engineering and construction industry. It takes an interdisciplinary approach, providing relevant information for both the professions and trades within the construction community. Most of all, it suggests a different approach to marketing, one which takes fullest advantage of your strengths rather than standard assumptions about what should work, and what won’t succeed.
I’ve built this book on 20 years experience in publishing for the construction community. While we earn most of our revenue from advertising, I advocate that advertising should be used sparingly and in special circumstances for most AEC businesses and show clearly where are the important exceptions.
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