Here’s the pitch from Caterpillar that goes with the YouTube video above.
http://www.cat.com/dozerpride. Proud of your dozer? You will be with the new Cat® D6N. New standard technologies give you top performance at the lowest possible cost, day in and day out. Find out more about the Cat D6N, download exclusive ringtones, get the official lyrics and more! #DozerPride
The show has so far seen more than 275,000 visitors — quite impressive for a specialized product launch video.
Of course, it will be harder to measure how many D6Ns the video will sell.
Certainly some laid off Caterpillar employees have put a different take on the story, reflected by this YouTube comment (caps and grammar as posted):