Some key do’s and don’ts when you are giving your presentations

joey asher golden rule
Image from speaking consultant Joey Asher's post about applying the Golden Rule in giving your presentations

Recently I wrote an article outlining some of Matt Handal’s ideas about making your proposal document zing.

Now you are at the short-list stage, and here a speaking coach becomes your best ally if you want to get it right. While you may be speaking for an audience of three or 15 rather than a convention hall, the basic rules for good speech preparation apply for proposal deliveries — especially when you consider the economic impact of a successful presentation.

Joey Asher outlines some of the basic “golden rule” ideas you should consider when preparing your presentation. Think about them — and consider them to be a kind of check-list of do’s and don’ts in preparing your presentation.

  • Would you like it if the presenter began with background information about his or her firm?
  • Or would you prefer that he dump the background garbage and talk only about your project and its challenges?
  • How would you like it if someone’s presentation had 15 major points?
  • Or would prefer three takeaways?
  • Would you like it if someone droned through their detailed scheduling or estimating process?
  • Or would you prefer they address your project’s scheduling or budget challenges?
  • Would you like sitting through 45 PowerPoint slides?
  • Or would eight slides be better?
  • What would you think of a speaker that wouldn’t take a stand on an issue about your project?
  • Or would you prefer a simple answer?
  • Do you think that there is a single human on Earth (and I’m including your mother) that wants to hear you speak for an hour?
  • Or would you prefer a shorter pitch where you can interrupt and ask questions?
  • And would you prefer long answers or short answers?
  • Do you like it when presenters seem like they haven’t practiced?
  • Do you like it when presenters seem bored?

There’s a lot in that list. But the message is clear. Put yourself in the place of your audience and ask the simple question: What would you want to experience if you were receiving, rather than giving your presentation.