Some key do’s and don’ts when you are giving your presentations

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joey asher golden rule
Image from speaking consultant Joey Asher's post about applying the Golden Rule in giving your presentations

Recently I wrote an article outlining some of Matt Handal’s ideas about making your proposal document zing.

Now you are at the short-list stage, and here a speaking coach becomes your best ally if you want to get it right. While you may be speaking for an audience of three or 15 rather than a convention hall, the basic rules for good speech preparation apply for proposal deliveries — especially when you consider the economic impact of a successful presentation.

Joey Asher outlines some of the basic “golden rule” ideas you should consider when preparing your presentation. Think about them — and consider them to be a kind of check-list of do’s and don’ts in preparing your presentation.

  • Would you like it if the presenter began with background information about his or her firm?
  • Or would you prefer that he dump the background garbage and talk only about your project and its challenges?
  • How would you like it if someone’s presentation had 15 major points?
  • Or would prefer three takeaways?
  • Would you like it if someone droned through their detailed scheduling or estimating process?
  • Or would you prefer they address your project’s scheduling or budget challenges?
  • Would you like sitting through 45 PowerPoint slides?
  • Or would eight slides be better?
  • What would you think of a speaker that wouldn’t take a stand on an issue about your project?
  • Or would you prefer a simple answer?
  • Do you think that there is a single human on Earth (and I’m including your mother) that wants to hear you speak for an hour?
  • Or would you prefer a shorter pitch where you can interrupt and ask questions?
  • And would you prefer long answers or short answers?
  • Do you like it when presenters seem like they haven’t practiced?
  • Do you like it when presenters seem bored?

There’s a lot in that list. But the message is clear. Put yourself in the place of your audience and ask the simple question: What would you want to experience if you were receiving, rather than giving your presentation.

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